Monday, August 24, 2020

Food Insecurity Essay Example | Topics and Well Written Essays - 1000 words

Food Insecurity - Essay Example To the extent hard measurements go, the Food and Agriculture Organization(FAO) gauges that more than 852 million individuals on the planet battle from incessant craving, while an a lot bigger 2 billion faces consistent dread of starvation because of destitution (FAO,2003). Being the most essential of necessities, giving simple and reasonable access to nutritious food is foremost to halting passings because of craving, lack of healthy sustenance, and ailments around the world. While the issue of food frailty torment basically the creating and created nations, the created world isn't invulnerable to it inside and out. In the United States, 10.9% of the family units were food unreliable probably some time during the year, of which, 4.0% were very food shaky for quite a while during the year (United States Department of Agriculture,2007). The states with the most elevated food frailty during 2004-06 were Mississippi (18.1%), New Mexico (16.1%), and Texas (15.9%), while North Dakota (6.4%) had the least food uncertainty. (Family unit Food Security in the United States, 2006 Food uncertainty in United States families is generally intermittent or verbose, however not interminable (in contrast to that in creating and lacking nations). This implies these family units confronted deficiency and tension over nourishment for not mutiple or 2 months, and not the entire all year. Some specific family unit bunches are more vulnerable to food frailty than others, with commonness of food instability a lot higher than the national normal. These gatherings incorporate family units headed by single ladies (30.4%), and single men (17.0%), Black (21.8%) and Hispanic (19.5%) families. Family units with salary beneath the official destitution line had the most noteworthy predominance of food frailty (36.3%). Of the 12.6 million family units with food uncertainty, 10.32 million live in metropolitan territories, making the entrance to a nutritious wellspring of food a non-issue (USDA, 2007). Accordingly, food frailty in these metropolitan zones results basically from destitu tion or intermittent common causes, (for example, catastrophic events), in contrast to lacking and creating nations where food accessibility and not moderateness is a significant reason for food instability. Ladies, because of their jobs in overseeing family taking care of are at uplifted danger of food instability. Lower levels of instruction and imbalance as far as work openings, just as natural factors, for example, pregnancy and labor make single ladies without life partners particularly powerless to the results of food instability. The middle salary of single ladies more than 16 yearsin the United States is $22,097, contrasted with $32,396 for guys (United States Community Survey, 2006). Subsequently, families headed by single ladies additionally show an a lot bigger deviation as far as food weakness than the national normal (30.4% contrasted with the national normal of 10.9%). Poor training is one of the essential drivers for this deviation, as the middle pay of single females with not exactly secondary school instruction is $13,255, contrasted with $49,164 for single females with graduate or expert degrees. Kids are another significant reason for destitution and the subsequent food frailty in family units headed by single ladies with no spous

Saturday, August 22, 2020

Philosophy of Truth Essay Example for Free

Reasoning of Truth Essay There are numerous hypotheses on the importance of truth, and with those speculations come convictions and inquiries regarding why one is more satisfactory than the others. The hypothesis that I will talk about as the most sufficient is the correspondence hypothesis. Truly, I dont have the abilities to completely decide the most adequate hypothesis of truth. I do, notwithstanding, have experimental proof and strong thinking to help the correspondence hypothesis. There are numerous legitimate contentions and inquiries of this hypothesis that I am not able to totally discredit. For this exposition I am just ready to proceed with this deep rooted conversation, not to close with a careful hypothesis of truth to follow. First I will present the essential thoughts of the correspondence hypothesis and afterward I will show why I bolster these thoughts. At that point I will introduce what some different savants have said concerning the correspondence hypothesis and how I decipher these announcements. To end, I will talk about the essential contentions against the correspondence hypothesis, and show reasons with regards to why these contentions are material to any hypothesis. The idea of the correspondence hypothesis says that an announcement is genuine just if the realities surrendered coordinate with the real world. (Solomon p. 268) This can be a basic way to deal with deciding reality. The essential thought is that if, in light of my comprehension of the real world, the announcement given matches that reality then the announcement is valid. In the event that the announcement doesn't compare to the real world, at that point it is bogus. An announcement is a sentence that can be resolved to be valid or bogus yet not both simultaneously. So at last I use past encounters and convictions to decide my idea of the real world. At that point, in view of my concept of the real world, I decide whether an announcement is either evident or bogus. To state of what is that it isn't, or of what isn't that it is, is bogus, while to state of what is that it is, or of what isn't that it isn't, is valid (Solomon p 268) This was Aristotles faith in Metaphysics and is by all accounts an obvious articulation on the best way to decide truth. Either an announcement is valid or bogus. The law of logical inconsistency says that an announcement and its disavowal can't both be valid. (Solomon p. 266) This strengthens the conviction that an announcement can't be valid and bogus simultaneously. As Aristotle additionally said in Metaphysics It is unimaginable for a similar man to assume while something very similar is and isn't. (Solomon p 266) This be that as it may, as some despite everything contend, doesn't take care of the issue that what may consistent with one, might be bogus to another. On the off chance that the truth depends on my encounters, at that point having various encounters can cause various view of the real world. The contention of whom or what might decide the last truth is well past my capabilities. This can cause an inconsistency of truth. This inconsistency, in view of a people thought of the truth, is another idea that I am ready to just comprehend and take a position. I don't have the last responses to these contentions yet I do have a point of view. A people idea of the truth is exceptional to that person. In light of ones encounters comes that people idea of the real world. Because someones encounters cause them to trust one truth, doesnt mean they are incorrect in the event that I accept another reality. This thought of the truth is the thing that makes rationalists talk about various speculations of truth and their credibilitys on a wide range of levels. These extraordinary cases and theoretical thoughts is the place the correspondence hypothesis attracts the pundits. I feel that a portion of these contentions, however substantial, are material to any hypothesis. The primary contention of this hypothesis roots from the name itself. This contention of the correspondence hypothesis expresses that there is nothing of the sort as an announcement or conviction that without anyone else is fit for comparing to anything. (Solomon p268) This implies principally on the grounds that our words have various implications in various dialects there isn't one single proclamation that can relate to anything. I feel this is a feeble contention in that it would imply that nothing can be valid. There are a wide range of dialects and there is no single word I am aware of that is general. This contention could be applied to any hypothesis of truth. On the off chance that what I state isn't consistent with everybody, at that point it is bogus. That is by all accounts the premise of this contention and as a result of this conviction nothing could be valid. To me that is a silly and un-reasonable contention. The following point pundits of the correspondence hypothesis make is that there now and again might be physical ramifications with checking correspondence. One case of this for me might be my diabetes. In the event that I state my glucose is low the best way to check if that is genuine is using my glucose meter. Without the right hardware it is highly unlikely to tell if that announcement is valid. (In any event until Im in a state of insensibility! ). To me this despite everything appears to have a straightforward arrangement; reality isnt known until it tends to be checked. I really don't have the foggiest idea whether my glucose is low until I have tried it. This may make me need to depend on another people proclamation however then I can just frame a feeling. In the event that I can't check reality truly, at that point I don't have a clue whether it is valid. This raises the following contention. The last point I will discuss is that of unique thoughts. A few people will contend that the correspondence hypothesis doesn't work for theoretical thoughts, for example, love and sentiments. These are hard to confirm since they are for the most part sentiments. There is no solid source to coordinate them with. To discover reality in these territories is exceptionally troublesome with any hypothesis of truth. The most intelligent answer I need to counter this complaint is that reality to these theoretical thoughts is one of a kind to each person and is extremely a greater amount of a sentiment. On the off chance that somebody says I am ravenous that is extremely a greater amount of a supposition than an announcement. In this way these cases can't be either evident or bogus, they are an inclination and that isn't for me to decide as truth or not. This leads me to infer that the correspondence hypothesis is the most sufficient hypothesis for deciding truth. Up to a conviction or articulation relates with my view of reality then it is reality. In spite of the fact that there are legitimate contentions against this hypothesis I feel that they are a stretch and can be contended against any hypothesis of truth. Reference index Solomon, Robert, Introducing Philosophy, eighth version, (Oxford University Press, NY 2005) pp266-279.

Friday, July 17, 2020

6 Books with Classic Authors as Crime Fighters

6 Books with Classic Authors as Crime Fighters Somerset Maugham’s semi-autobiographical spy novel, Ashenden, casts the hero as a writer by profession. Maugham emphasizes the role storytelling plays in both literature and espionage. Ashenden is told during his recruitment, “You know you ought to get material that would be useful to you in your work.” Such enlistment of academics, journalists, and writers as agents is a common trope in spy fiction. These careers enable operatives to travel incognito under the pretense of research. Plus, their training in observation, documentation, and analysis is natural tradecraft. Maugham is not the only author to acknowledge the relation between spying and writing. W.H. Auden described the poet as “a mixture of spy and gossip,” while Graham Greene claimed that ‘‘every novelist has something in common with a spy.” Taking such comparisons a step further, an emergent category of mysteries reimagines classic writers as spies or detectives. These books borrow conventions of historical fiction, but adding a notable author connects genre fiction to the canon of important Literature. Whether extending an author’s body of work or developing an origin story, these mysteries make classic works more accessible for readers. Here are 6 novels that recast classic authors as crime fighters: The Singer from Memphis by Gary Corby In Corby’s sixth Athenian mystery, historian Herodotus hires investigator Nicolaos as protective detail during Egypt’s rebellion against Persia. Herodotus is a double agent for the enemy, but he is more concerned with recording the deeds of men than passing secret information to the Persians. In recreating the setting and characters of the ancient world, Corby draws from Herodotus’s The Histories. His most important use of this work, though, is the depiction of political instability that still afflicts Egypt and Libya. A Prisoner in Malta by Phillip DePoy Queen Elizabeth I’s famed spymaster, Sir Francis Walsingham, recruits Cambridge student Christopher Marlowe to rescue a Spanish captive. Walsingham believes this prisoner possesses knowledge of the planned invasion of England and murder of the queen. Caught in a conspiracy between English nobility, the Spanish government, and the Pope, the swashbuckling Marlowe uses his talent for persuasion and role-playing to prevent the assassination. This theatre of deception initiates Marlowe’s own fame as a playwright and his rumored secret service to the crown. Jane and the Waterloo Map by Stephanie Barron When the Prince Regent invites Jane Austen to his London home, she discovers the body of Colonel MacFarland in the library. His final words, “Waterloo map,” send Jane on a mission to decode this map and identify the Colonel’s murderer. Barron replicates Austen’s biting criticism of social norms, particularly in her focus on the publication of Emma. Janes begrudging dedication of the novel to the Prince Regent emphasizes publishing difficulties for female authors in the early 19th century. Murder as a Fine Art by David Morrell When the 1811 Ratcliffe Highway murders are re-enacted in an 1854 slaying, Thomas De Quincey becomes Scotland Yard’s prime suspect, thanks to his detail of the earlier killings in his satirical essay “On Murder Considered as One of the Fine Arts.” De Quincey uses a combination of psychology and an opium haze to solve these copycat murders. Recalling the terror of De Quinceys essay, Morrell’s graphic descriptions of violence mimic the tone of sensational Victorian literature. Speakers of the Dead by J. Aaron Sanders Struggling journalist Walt Whitman is intent on clearing the names of the wrongfully executed Abraham and Lena Stowe. Investigating the Stowe’s misfortunes leads Walt into the New York underworld of grave robbing and the trafficking of dead bodies for medical research. These events cultivate Whitman’s poetic sensibility, as he matures from a mediocre prose writer into the poet of democracy. Sanders reflects this quality in his depiction of marginalized classes and his interpretation of Whitman’s own fluid sexuality. The Other Side of Silence by Philip Kerr Detective Bernie Gunther returns to the job after a former Gestapo officer threatens to release a compromising picture of gay novelist Somerset Maugham. Gunther must determine whether the blackmailer is preying on Maugham’s homosexuality, which was still a criminal offense, or his ties to the intelligence services. While his cynical depiction of espionage is a nod to Maugham’s Ashenden, Kerr provides a serious critique of cultural repression and sexual identity. Through its inherent process of interrogation, crime fiction allows authors to question historical truths and reinterpret dominant narratives. Thus, I can imagine Ralph Ellison using the erasure of his identity to redress racial injustices or Ryu Murakami surveying Japanese geopolitics in a dystopian, cyberpunk thriller. Which authors would you like to see reinvented as detectives? Sign up to Unusual Suspects to receive news and recommendations for mystery/thriller readers. Thank you for signing up! Keep an eye on your inbox.

Thursday, May 21, 2020

Essay about Religion in the World - 897 Words

Religion is intertwined with culture, economics, politics, and modern social relationships on every dimension. Whether you attend a cathedral, a synagogue, or a mosque, habitually, intermittently, or abstain entirely, you simply cannot escape religion. Culture and religion share a symbiotic relationship influencing clothes, hair, attitudes, tradition, child rearing, how we pray, when we pray, how often we pray, and what we wear when we pray. In the IslÄ mic faith the custom of a woman covering herself in a hijab, modest clothing which covers the hair, neck and ears, is inexorably entangled with the religion, when in fact, the custom comes from Shari law, and not from the Qur’an. The religious habit worn by many Catholic nuns is also†¦show more content†¦The counseling resources administered by churches and the intervention in the lives of troubled youths bolster the economy in the abatement of vandalism and crime. By mentoring youths to complete their education, and offering tutoring sessions, churches encourage youths to strive for higher education, to realize their potential, and generate increased income.3Through offering after school programs and day care for individuals lacking resources to afford quality childcare, churches promote employment and an enhanced standard of living. In providing community services churches reduce the economic burden on society. Jerry Falwell’s brainchild the Moral Majority juggernauted to the forefront of national politics in the 1980’s, the Moral Majority endorsed Republican candidate Ronald Regan over incumbent Democratic President Jimmy Carter4. Ironically, President Jimmy Carter was arguably the most moral American President, a President who created the Department of Education, a dedicated Sunday school teacher, and a faithful champion of human rights. Incumbent President Jimmy Carter did not share the same ultra-conservative views as the Religious Right. As a result, Rev. Jerry Falwell and his assemblage of righteous preachers were determined to unseat him. The Moral Majority postulated Democrats were un-patriotic, un-Christian and un-American.5 More recently, in his bid for election, despite being raised in the Christian faith,Show MoreRelatedWorld Religion2226 Words   |  9 PagesReligion is a hard word to define. Some might define religion as believing in a high power, deities, or a single God. Others define it as a belief system that has more to do with culture and traditions being past down from generation to generation than anything. According to Ask.com (n.d.), religion is define as the belief in and reverence for a supernatural power or powers regarded as creator and governor of the universe. No one knows what the first religion was or when it was founded, but todayRead MoreWorld Religion1511 Words   |  7 PagesDanielle Walker World Religions Field Trip Paper 4 May 2014 Different People’s Way of Life Many individuals abide or live life along a set of guidelines or follow a certain religion and that conveys their way of life. Religions have many values, beliefs, and aspirations among them. Worldwide many religions are practiced daily although some may be practiced more than others on a daily basis. I have learned about many aspects, values, and what the motive to practicing a certain religion may give toRead MoreWorld Religion5936 Words   |  24 Pages1-Understanding Religion STUDY QUESTIONS (Pages 1-29) Group A 1. What are some of the questions religion seek to answer? List some of the human needs served by religion? 2. 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There are also polytheistic believers, which is the beliefRead MoreReligion Five Major World Religions Essay1047 Words   |  5 Pages Religion 101 Brian R. Newsom REL 101 David Paul December 11, 2016 Religion 101 During these past weeks, I have made an effort to fathom religion as a whole. From end to end reading, study, independent research, viewing related video clips, and discussions with my co-workers, I now have a healthier understanding of the five major world religions (Judaism, Christianity, Islam, Hinduism, and Buddhism) and how each came into existence. I am thrilled to share with you some of theRead MoreThe Invention Of World Religions853 Words   |  4 PagesTomoko Masuzawa’s literary work, The Invention of World Religions, provides a meticulous analysis of how the term â€Å"world religions† is categorized and used in the nineteenth and twentieth centuries. Masuzawa addresses how the categorization of world religions has changed throughout history and how different elements of each religion, such as texts, origin, and ability to expand have shaped the classification of that religion by scholars. By using the works of well-established scholars, she is ableRead Mor eEssay on Religions of the World1608 Words   |  7 PagesThe Religions of the World Religion is big part of human life. Every area of the world has some kind of religion or belief system. Religion is defined as â€Å"a personal set or institutionalized system of religious attitudes, beliefs, and practices† (â€Å"Religion† Def.2). With such a large amount of religions today, religion is widely variegated, usually with divisions in each one. Despite the large amount of religions, I will only be covering only three religions: Christianity, Islam, and Buddhism. Read MoreReligion Of The World Essays1431 Words   |  6 PagesReligion is interwoven with the social, economic, and political life of the people. It is properly one of the areas of interest to a sociologist because of its influence on the individual and its functions in society. Thus, religion unified system of beliefs and practices relative to sacred things, that is to say, things set apart and forbidden-beliefs and practices which unite into one single moral community called a church all those who adhere to them. Important practice of religion is the observanceRead MoreReligion And The Modern World Essay1334 Words   |  6 PagesReligions and civilization have always gone hand in hand, forming and evolving as time goes on. With so many various religions represented throughout history and in our diverse cultures, there are various subjects, ideas, and themes depicted and repeated. With so many concepts available to us in so many forms, we are able to easily compare and discuss their presence and how they integrate into concepts of the modern world. Two forms of religion are animism versus anthropocentrism. Animistic religionsRead MoreReligions of the World Essay673 Words   |  3 PagesReligions of the World Since the creation of The Church of Jesus Christ of The Latter-Day Saints, there have been many controversies concerning the similarities and differences between Mormonism and Catholicism, Christianity and Protestantism. Other than the obvious, that Catholicism, Christianity and Protestantism believe that there are no more prophets, and Mormons believe that there are still prophets walking the earth today, differences between the faiths range in

Wednesday, May 6, 2020

Don T Panic About Moral Panic - 2362 Words

DON`T PANIC ABOUT MORAL PANIC GILAD ABIRI Contents INTRODUCTION 1 I. THE MODELS OF MORAL PANIC 2 A. Proccesual Model 2 B. Attributional Model 5 II. DO MORAL PANICS REPRESENT A THREAT TO DEMOCRACY? 8 A. The problem stated intuitively 8 B. Preferences vs. Reason – A theory of democratic decision-making 10 IV. WHAT CAN BE DONE ABOUT MORAL PANIC 15 A. The Legislature 17 B. The Administration 17 C. The Judiciary 19 INTRODUCTION One of the basic questions facing democratic institutions is how to design policies and make decisions that fit both our short and long term interests. How do we create institutions that prevent emerging crises from harming our future? This wide reaching co-nundrum encompasses key discussions on the environment, security concerns and economic planning. The purpose of this article is to discuss one specific emanation of this issue that has not received enough attention in scholarship: the question of democratic decision making in times of moral panics. The ability of democracies to make decisions in line with the long term interests of its citizens is vulnerable to intense, short term shift in public opinion. There are few shifts more radical than those experienced by societies in the throes of moral panic – those times where a perceived social threat creates high levels of concern and anxiety in the population. Though much has been written about moral panics, ther e has not yet been a general discussion about its implications for the theory andShow MoreRelatedSexting As A Teenage Moral Panic1480 Words   |  6 Pagesas a Teenage Moral Panic Social media has become an outlet for teenagers to communicate constantly, monitor each other’s lives, and control what they want others to see. As social media is becoming more and more popular, more teenage moral panics are occurring. A moral panic is defined as the â€Å"fear of a new technology’s or cultural form’s negative impact outside of parental control.† (Jackson) Throughout these past few years, there have been an endless amount of teenage moral panics. Snapchat isRead MoreInternet Moral Panics : The Social Media Predator Essay1703 Words   |  7 PagesInternet Moral Panics: The Social Media Predator The internet is a place where information is shared between millions of people, and once this information is on the internet, it stays there. This brings about great concern for a lot of people, considering a good amount of private information is on the internet due to social media. The information that is now on the internet was not accessible to the public before. 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The yes-man is a universal object of derision precisely because everyone recognizes his insincerity. The cheapest and most profitable quality in the world is

Internet Advertising Free Essays

What is internet ad? Internet advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine optimization, banner ads, affiliate marketing, email marketing, SEM marketing and Web 2. 0 strategies. We will write a custom essay sample on Internet Advertising or any similar topic only for you Order Now It is also known as Internet marketing, eMarketing, web marketing and online marketing. Internet advertising allows a product or service to quickly reach a global audience. A major advantage is that Internet advertising is usually far cheaper than advertising through more traditional means such as newspapers, radio or television. To better answer the question, â€Å"What is Internet advertising? †, we need to first look at all the ways which it can take place. +) Affiliate Marketing – This occurs when one website runs ads for another (usually larger) site. If a visitor to the site clicks on the ad, he’ll be taken to the other site to make a purchase. If a transaction occurs, the site hosting the ad (known as an affiliate) will receive a commission on the sale. This allows smaller sites to make money by associating with larger sites such as Netflix, AllPosters and Amazon. +) Lead-based Websites – Sales leads are generated from a company’s website. The company then follows up (usually via phone) in order to make a sale. +) E-commerce – The direct sale of goods to a consumer. Amazon would be an example of an online company that employs the e-commerce method. +) Publishing – A website sells advertising space, much in the same way that a newspaper or magazine would do so. Geo Marketing Internet advertising has advanced so far that online businesses can even designate ads to appear based on the user’s state, city, zip code or IP address. This is known as geo marketing (or geo targeting). In the distant future, one has to wonder if this form of marketing won’t be tailored specifically to the person logging on to the Internet. In some ways, this is already a reality, as many advertisements are designed to appear based on the keywords entered by the user into a search engine. Specific Clientele So what is Internet advertising? and how does internet advertising work? Well, besides allowing a company to specifically target a user based on search engine phrases and geographical location, Internet advertising can also allow a business to focus on a specific clientele. For example, let’s ay you own a company which sells tents. If you run a print or television advertisement, your message will be viewed by many people who have no interest in your product. With the Internet, however, you can place ads on sites specifically geared towards your potential clients. Sites involving camping or the outdoors allow you to directly target those who might need to buy a tent. While it doesn’t guarantee a sale, Internet advertising does allow you to narrow your focus and get the most for your advertising dollar. Continued Growth Internet advertising can be tracked and tested in ways unavailable to regular methods of advertising. This allows the advertiser to immediately know what works and what doesn’t. For this reason, Internet advertising is the faster growing form of marketing. Disadvantage of Internet Marketing Many consumers like to be able to physically touch or see a product before they buy it. Others may have a dial-up connection and be unable to view all available advertising. Both of these are disadvantages of Internet marketing, although they will most likely disappear in the coming decades. Security is also a concern for many consumers. Everyone has heard horror stories about people having their identities stolen after making a purchase on the Internet. While most of these stories are exaggerated, all major Internet businesses have responded by installing state-of-the-art encryption systems to protect sensitive customer information. Summary of Internet Advertising What is Internet advertising? It’s a way for retailers to advertise products and services online. Ads can target people with particular hobbies or interests, or they can even focus on customers in a specific country or state. The success of an Internet advertising campaign is easier to track, and numerous methods are available to businesses. How to cite Internet Advertising, Papers

Internet Advertising Free Essays

What is internet ad? Internet advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine optimization, banner ads, affiliate marketing, email marketing, SEM marketing and Web 2. 0 strategies. We will write a custom essay sample on Internet Advertising or any similar topic only for you Order Now It is also known as Internet marketing, eMarketing, web marketing and online marketing. Internet advertising allows a product or service to quickly reach a global audience. A major advantage is that Internet advertising is usually far cheaper than advertising through more traditional means such as newspapers, radio or television. To better answer the question, â€Å"What is Internet advertising? †, we need to first look at all the ways which it can take place. +) Affiliate Marketing – This occurs when one website runs ads for another (usually larger) site. If a visitor to the site clicks on the ad, he’ll be taken to the other site to make a purchase. If a transaction occurs, the site hosting the ad (known as an affiliate) will receive a commission on the sale. This allows smaller sites to make money by associating with larger sites such as Netflix, AllPosters and Amazon. +) Lead-based Websites – Sales leads are generated from a company’s website. The company then follows up (usually via phone) in order to make a sale. +) E-commerce – The direct sale of goods to a consumer. Amazon would be an example of an online company that employs the e-commerce method. +) Publishing – A website sells advertising space, much in the same way that a newspaper or magazine would do so. Geo Marketing Internet advertising has advanced so far that online businesses can even designate ads to appear based on the user’s state, city, zip code or IP address. This is known as geo marketing (or geo targeting). In the distant future, one has to wonder if this form of marketing won’t be tailored specifically to the person logging on to the Internet. In some ways, this is already a reality, as many advertisements are designed to appear based on the keywords entered by the user into a search engine. Specific Clientele So what is Internet advertising? and how does internet advertising work? Well, besides allowing a company to specifically target a user based on search engine phrases and geographical location, Internet advertising can also allow a business to focus on a specific clientele. For example, let’s ay you own a company which sells tents. If you run a print or television advertisement, your message will be viewed by many people who have no interest in your product. With the Internet, however, you can place ads on sites specifically geared towards your potential clients. Sites involving camping or the outdoors allow you to directly target those who might need to buy a tent. While it doesn’t guarantee a sale, Internet advertising does allow you to narrow your focus and get the most for your advertising dollar. Continued Growth Internet advertising can be tracked and tested in ways unavailable to regular methods of advertising. This allows the advertiser to immediately know what works and what doesn’t. For this reason, Internet advertising is the faster growing form of marketing. Disadvantage of Internet Marketing Many consumers like to be able to physically touch or see a product before they buy it. Others may have a dial-up connection and be unable to view all available advertising. Both of these are disadvantages of Internet marketing, although they will most likely disappear in the coming decades. Security is also a concern for many consumers. Everyone has heard horror stories about people having their identities stolen after making a purchase on the Internet. While most of these stories are exaggerated, all major Internet businesses have responded by installing state-of-the-art encryption systems to protect sensitive customer information. Summary of Internet Advertising What is Internet advertising? It’s a way for retailers to advertise products and services online. Ads can target people with particular hobbies or interests, or they can even focus on customers in a specific country or state. The success of an Internet advertising campaign is easier to track, and numerous methods are available to businesses. How to cite Internet Advertising, Papers